Rockit Global’s The Hawke Bay apple company has launched a fully recyclable and bio-degradable cardboard packaging into Australian and New Zealand supermarkets and food stores.
The miniature RockitTM apples are sold in packs making them a on the go snack.
Only recently did the packs change from recyclable PET plastics which was considered optimal for portability and for protecting the fruit from deterioration.
Rockit Global claim while the recyclable plastic tube was successful the organization was aware of the New Zealanders commitment to a plastic-free future.
CEO of Rockit Global, Austin Mortimer says, “like many Kiwis, members of the Rockit Global team recognize that there is enough plastic in the world already and if there is an alternative material that can fulfil the purpose of packaging, which is to reduce food wastage, we should embrace it.”
The alternative is a kraft cardboard pack that maintains the benefits of convenience and portability, whilst being more environmentally sustainable.
“Our cardboard is sourced from sustainably managed forests and is PEFC approved. Its been locally designed and produced and is 100% recyclable and biodegradable. With this change for the better, we feel both proud and pleased to be at the leading edge for the better, we feel both proud and pleased to be at the leading edge of new developments in a fast-changing global packaging environment.”
“We believe that we have an absolute responsibility to do no harm to the environment as we grow the business. This is a long journey and there is still global uncertainty around the trade-off between food wastage and packaging but we’re determined to stay fully abreast of developments particularly in the space of bioplastics as we see real potential here – so that we’re ready to act swiftly when the ideal solution becomes available.”
Cardboard packaging will be on shelves in Australia and New Zealand and will meet global food safety, durability and export standards.