Great Northern has undergone a brand refresh, with Great Northern Original and Super Crisp given a contemporary design for customers to differentiate the products.
While the packaging has been updated, Great Northern didn’t compromise the quality of the product.
“The branding might look a little different, but it’s the same great Great Northern. We take a great deal of pride at the brewery in making sure the Great Northern Quality remains of the highest standard,” says Tom Robinson Manager of Yatala brewery.
Great Northern was developed almost a decade ago for beer drinkers who enjoyed a crisp, refreshing and easy-drinking lager.
Great Northern prides themselves as the beer representing Australia’s laid-back outdoor lifestyle with the cans changing from gold to sand colour. Great Northern Super Crisp labelling now includes a low bitterness title.
“Great Northern Super Crisp has always been a less bitter blend,” Mr Robinson said. “It’s always been a part of the Super Crisp taste profile.” “We’ve just taken the term out of the brewery and put it on a label.”
“We thought it was clever way for customers to recognise Super Crisp and how it is different from our Original brew.”
“We know the “low bitterness“ taste profile works, because Great Northern Super Crisp has become a popular beer, especially out and about in the great outdoors.”