Bringing advancement in e-commerce packaging tech to Australian shores

This story was first published in the February 2021 issue of

Packaging manufacturer ABBE Corrugated has proudly announced a further expansion of its facility and the undertaking of a “significant investment” towards the launch of its latest e-commerce packaging technology.

This new technology, named CMC Genesys, was unveiled at ABBE’s Automation Packaging Machinery Open House and Demo Centre, in Melbourne, in April.

According to the company, as a result of COVID-19 hindering all travels to its Italian packaging machinery partners and with continued international travel restrictions into 2021, the solution aims to alleviate current market challenges with this technology. 

The company added that it is the “world’s best and game-changer” in packaging automation innovation in Australian shores.

“With the exponential growth we have experienced in online retail this year, a year like no other, and keeping pace with a strong appetite for sustainable packaging solutions from the e-commerce sector, industry media and businesses alike will have the opportunity to immerse themselves in the first of its kind in 3D packaging machinery concept, that creates right-sized packaging at high-speed, leading to a reduction in the carton’s cubic volume, materials and shipping costs,” the company said.

Since bringing packaging technology to the Australian market in 2017, ABBE has partnered with and supplies online retailers and third-party logistics businesses such as Catch, CottonOn, Quantium Solutions and Booktopia, who were early adopters of innovative packaging solution CMC CartonWrap, as well as offering Panotec On Demand Packaging to players like Everten, PMI Imageworks and Arlec.

“When working on these large projects in the past we would need to travel to our Italian partner’s site with our clients (including a multitude of their product mix) for live demonstrations and Factory Acceptance Testing (FAT). Seeing as the global pandemic inhibited this in 2020, it forced us to rethink things and bring this solution closer to home for immediate accessibility to our customers,” ABBE Corrugated sales director Daniel O’Sullivan said.    

“The unveiling of the CMC Genesys at ABBE Automation’s Open House will be complemented with other packaging machinery solutions: the CMC EasyBox, as well as Panotec’s On Demand Packaging system – Compack Evo. A rich program for a fast-evolving market, that looks beyond any e-fulfilment boundaries.”  

At the Automation Packaging Machinery Open House and Demo Centre, ABBE presented the full range of sustainable e-commerce solutions starting with hand-packed standard boxes and easy-close tape solutions, right through to full automation of 800 boxes per hour, perfectly packed without human intervention.   

The company also said that having the machinery accessible at its Melbourne site will enable many leading and growing Australian companies to come along with their team (and of course their products) and experience this technology for themselves in real-time.  

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