Customers from Woolworths will have the opportunity to allow shoppers to purchase groceries in store directly from their smartphone, foregoing queues and the frustration of self-serve check-outs.
Woolworths is the first Australian retailer to use the “Buy-and-walk out” technology late last year with its Double Bay store being the first to trial the convenient solution.
Four more stores, in Sydney, Pitt Street, George Street, York Street, and the MetCentre are now fitted with the “Scan-and go” experience.
To begin the process with this technology, Woolworths shoppers are to download the app and sign in using their Woolworths Rewards loyalty membership account.
Woolworths head of payments and financial services Paul Monnigton said to new.com.au the technology was keenly adopted by consumers at the Double Bay store where more than 70 per cent were repeat users.
“We’re trying to get more customers and more journeys in to increase the volume and really see from a trial perspective whether it definitely is what they want” he said.
The convenience of the advanced technology will allow for a better shopping experience.
The two main benefits for customers, is it negates the need to unpack groceries at the checkout while it allows consumers to better monitor its spend mid-shop through the app.
“From a technology perspective, it works. Some customers want to get in and get out, they want to get their receipt straight away.”
Along with the drive-through grocery pick up, Woolworths says the payment alternative will act as a complimentary channels to the existing checkout options.
The type of scan-and-go technology works well in a convenience sector where shoppers are purchasing small quantities in a busy inner city supermarket.
Woolworths Metro store manager at Pitt Street, Dirk Solling, says he expects the concept to be adopted.
“It will work really well here, because our average customer buys three items, so at lunchtime when the queue grows and there’s sixty people in front of them, even though its a really quick process, it gives them that other option to pay without waiting.”