The team at Rockit believes their company are the leading edge to new developments in a fast changing global packaging environment and continuing to work to develop sustainable packaging that meets global food safety, durability and exports standards.
Rockit CEO Austin Mortimer says, “This is a huge work in progress as there is a great deal of uncertainty around the trade-off between food wastage and packaging but we’re determined to stay fully abreast of developments – particularly in the space of bioplastics as we see real potential here – so that we’re ready to act swiftly when the ideal solution becomes available.”
Rockit apples are known for the new cardboard packaging with convenience and portability while still being sustainable puts them ahead in the market.
“As well as being fully recyclable, the cardboard is sourced from sustainably managed forests and is PEFC (Programme for the Endorsement of Forest Certification) approved,
“The initial design was developed by our German licensee for their domestic market – we took the design and then adjusted it to suit our other markets (New Zealand, Australia and so on), making changes to the tray shape and tailoring artwork to suit each different market’s requirements. Closure tabs were also added to each end of the New Zealand sleeve,” says Mortimer.
Keeping with the Rockit tradition, the environmental sustainability, easy recyclability, attractive design and its ease of use put this new design in front of other packaging options.
The new cardboard packs are now being sold in Australia, New Zealand and several countries in Europe including Germany, Belgium and Switzerland.