Sealed Air has launched prismiq, a digital packaging brand with a portfolio of solutions for design services, digital printing, and smart packaging. 

The prismiq brand offers three solution categories: 

Smart Packaging: prismiq eliminates waste and excess packaging while enhancing products and customer engagement. The company’s end-to-end cloud-based platform generates package-specific digital IDs that collect and manage data along the value chain. 

Design Services: Sealed Air designs packaging made to be connected for brand owners. Its team of nearly 200 design specialists work with customers around the world to create custom graphics, design new concepts, and conduct performance testing. 

Digital Printing: Sealed Air systems can run multiple designs on a single order, print serialised/digitised codes and images that are package-specific, and allow customers to have flexible order quantities as well as faster turnaround times. 

“The future of digital packaging and graphics is here. prismiq, powered by our state-of-the-art digital printing technology, is creating game-changing value for customers, enabling touchless automation both in our facilities and our customers’ operations, and making sustainability for packaging real,” Sealed Air president and CEO Ted Doheny said.

Sealed Air said it has invested approximately $100 million in digital transformation, including its most recent development: the prismiq 5540 flexible digital printing system. This system is first of its kind, capable of wide web, high speed, full-colour (including metallics and invisible ink) and double-sided digital printing capabilities on flexible and shrinkable materials.

“prismiq offers a one-stop, integrated approach to make packaging brilliant. We are embedding digital printing capabilities within our manufacturing operations, our customers’ operations, and bringing packaging to life in consumers’ homes,” Sealed Air executive director of smart packaging and design Carrie Giaimo said.