Mount Franklin has launched a new campaign around its bottles that feature a new label design, which drives awareness of the brand’s commitment to packaging sustainability.

The campaign, around the theme of taking a ‘Sip in the right direction’ showcases the bottles with a new label design for its 600ml still spring water bottle.

The new label makes it clear the bottles are now made from 100 per cent recycled plastic and features a message encouraging consumers to recycle the bottle.

Mount Franklin parent company Coca-Cola Amatil Australia beverages managing director Peter West said Mount Franklin is committed to doing the right thing for the Australian environment and for future generations.

“We’ve heard the community message loud and clear that packaging waste is unacceptable,” West said.

“Today all our Mount Franklin bottles for Still and Lightly Sparkling (1litre and less) are made from 100 per cent recycled plastic and are 100 per cent recyclable.

“On the 600ml still spring Mount Franklin bottle we have a new message encouraging Australians to recycle in the right way so they can be made into bottles again.”

The company added that the campaign supports The Coca-Cola Company’s vision for a “World Without Waste” – which includes a goal to collect and recycle a bottle or can for everyone it sells by 2030.

Amatil’s commitment to using recycled plastic builds on sustainable packaging initiatives to reduce or replace plastic across the whole portfolio.

This includes seven out of 10 plastic bottles in Australia now being made entirely from recycled plastic, removing plastic straws from sale, light-weighting (making plastic bottles less heavy so the production and distribution process is more efficient) and forming partnerships with environmental organisations to clean up waste in our environment.

Mount Franklin’s new label is now available in stores across Australia.