This article first appeared in Convenience & Impulse Retailing, authored by Thomas Oakley-Newell
Mondelēz has launched ‘Snacking Right’, a platform that provides information about recycling, mindful snacking and sustainable sourcing.
Accessible via on-pack QR codes, Snacking Right will offer Cadbury consumers current information about recycling and packaging disposal, how to enjoy their chocolate more mindfully and with greater attention and intention, and the company’s commitment to sustainable sourcing.
Mondelēz International A/NZ and Japan president Darren O’Brien said the goal is to build a more sustainable snacking company in Australia by providing consumers with clear recycling and disposal information.
“Whilst other disposal programs have come and gone, Snacking Right is Mondelēz’s very own digital solution to engage consumers about our sustainability progress and how we can all play a role in reducing our impact on the environment,” he said.
The other aspect of ‘Snacking Right’ is to provide consumers with a snacking approach developed in partnership with behavioural scientists and eating experts, offering tools and activities on how to enjoy Cadbury chocolate more responsibly.
Consumers can also learn more about where the chocolate comes from, with Darren Fielding, a dairy farmer who farms 320 Friesen cows in Tasmania’s North-West and has been supplying Cadbury with milk for three generations, featured on the platform.
“My family is beyond proud to be supplying Cadbury with our milk and putting smiles on millions of faces for decades now. With the QR code now on-pack, Aussies can learn a little bit more about us, our history, and the role we play in creating such iconic products,” Fielding said.