Jet Technologies and Rapid Labels work overtime to meet FMCG demands

Jet Technologies and its long-term client Rapid Labels are working double-time to meet the high demand from fast moving consumer goods (FMCG) customers that has arisen as a result of the COVID-19 pandemic.

With many supply chains across Australia being put to the test, the sudden increase in demand from the FMCG market has resulted in suppliers working overtime to produce high volumes of product labels within strict deadlines.

Jet Technologies has scaled up its operations significantly, with distribution volumes increasing to 500 per cent of what its usual monthly volume of goods sent to customers was, according to its director Jack Malki.

“During this high demand period, we have successfully continued to meet demand, so our clients can continue to effectively respond to the needs of their FMCG customers,” he said.

“This is a feat particularly challenging to achieve considering our printing and packaging goods are sourced from overseas markets, many of which have been heavily affected by COVID-19.”

Malki added that Jet Technologies’ recently launched new Melbourne hub has been instrumental in supporting key customers in Victoria, including Rapid Labels, who supply label and flexible packaging to many Australian FMCG companies in both the F&B and nutraceutical markets.

Rapid Labels managing director David Power said, “This sudden spike in demand from consumers has led to our customers, particularly those in the FMCG market, being put under a lot of pressure to increase their product throughput and we’ve had to rise to the challenge of meeting this increased demand.

“Jet Technologies has supported us to meet this challenge, and we’ve been able to rapidly ramp up and turn around a substantially higher volume of labels and flexible packaging in a much shorter time frame than usual.”


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