The HP Inkspiration Awards have returned for the 16th time to inspire through innovations and celebrate the most impactful graphics completed on HP Indigo Digital Presses. The submission deadline is set to August 25.
The HP Inspiration Awards 2023, organised by HP Industrial Printing Business and formerly fêted as the Asia Pacific and Japan HP Inkspiration Awards, will again recognise the outstanding achievements and innovations in the printing industries across Asia.
HP has recruited highly qualified leaders from the graphic arts, packaging and media industry to judge the awards. They will be looking at the overall aesthetics, the impact and marketing effectiveness, the shelf appeal, design suitability for purpose, uniqueness, innovation and best use of media and substrate.
The High End Category is open for packaging converters who showcase the use of HP technologies in several label subcategories, shrink sleeves, flexible packaging, folding carton and security printing.
The Commercial category includes the likes of photo books and general commercial printing such as consumer, premium and arts reproductions, as marketing collateral, calendars, leaflets, flyers, brochures direct mail and trans promo, soft cover books, hard cover books and specialty printing.
The Connecting Consumers category is open for entries showcasing personalisation, the use of HP Mosaic and HP Collage and well as limited editions and variable data printing.
Printers who have used special colour inks, enhanced productivity mode or have showcased the benefits of digital print over offset, are welcome to submit their work in the Value Added Category.
The awards are also open to printers who would like to highlight the eco-friendly angle of their work such as sustainable materials, reduction of waste, environmental awareness and biodegradability as well as HP Pagewide customers producing books, direct mail and catalogues.
The past editions saw regional printers and packaging converters such as Peacock Bros, Multi-Color Corporation, and QLM Labelmakers scoop special recognitions in the wine and non-alcoholic labels categories.
Currie Group, which supplies HP Indigo solutions in Australia and New Zealand, is encouraging its clients to promote the work through this competition.
Currie Group A/NZ director of labels and packaging Mark Daws said, “Currie Group is always blown away by the extraordinary printing work achieved by its customers. Witnessing the limitless creativity and ingenuity in their projects has been nothing short of inspiring.
“From striking marketing materials that leave a lasting impression to captivating packaging designs that leap off the shelves, Currie Group’s customers have truly pushed the boundaries of what’s possible with printing technology.
“Showcase your masterpieces, developed with the cutting-edge HP Indigo technology, and seize the opportunity to gain recognition on a global stage. The HP Inkspiration Awards 2023 are calling for your innovative and awe-inspiring projects. Don’t miss this chance to join a community of visionaries and demonstrate your prowess in digital printing.”