Holmen Iggesund, a Swedish premium paperboard company, and Yangi, the pioneer of dry forming technology, have partnered to explore opportunities for bio-based and renewable packaging for the cosmetic and beauty industry.
Holmen said providing the market with high-quality, sustainable packaging is an ongoing journey. What works today will not necessarily be enough to sustain the world tomorrow.
Therefore, the company sees the future in switching from fossil-based to renewable materials as essential and relies on its own sustainably managed forests.
“Choosing the right materials for packaging is an effective way to reduce climate impact – something that is crucial for both brands and consumers,” the company said.
The partnership aims to join forces and focus on replacing rigid plastics with alternative renewable materials for beauty and cosmetics packaging, such as refills, inserts, testers, and other types of applications within the segment.
“There’s a real sense of urgency to make packaging ever more sustainable and purposeful, and at Holmen Iggesund, we see the benefits of working with others to solve challenges faster,” Hein van den Reek, director of future packaging at Holmen Iggesund, said.
“The collaboration is aimed at helping beauty, and cosmetics brands deliver what their customers are demanding – sustainable packaging. Holmen Iggesund is always interested in the latest ideas and potential new opportunities for purposeful packaging solutions, such as our Conic concept, launched in 2021.”
Yangi has been reshaping the world of packaging through its revolutionary technology and next-generation fibre-based solutions.
It emerged from 10 years of R&D within its sister company, The Loop Factory, which pioneered innovation in dry forming technology. The company will commit additional research and development resources to develop current and future solutions for packaging producers and brands.
“Delivering sustainable solutions that eliminate fossil fuels and reduce the carbon footprint of a brand’s packaging can make or break brand loyalty,” Anna Altner, founder of Yangi, said.
“Our dry forming technology offers a unique possibility to move into more resource- and cost-efficient renewable and recyclable packaging. The collaboration enables a stronger offer connecting the packaging value chain from raw material to final packaging.”