Graffica forges strategic distribution partnership with Wonderjet

Pictured above: Wonderjet printer with in-line slotting and creasing for corrugated box production

Victoria-based Graffica, a supplier of premium equipment and services catering to the packaging and point of sale sectors, has entered a significant distribution agreement with Wonderjet, a manufacturer in corrugated and carton board box printing.

With a remarkable 25-year legacy of serving the packaging and point of sale markets in the region, Graffica represents several established global brands specialising in carton finishing, corrugated solutions, point of sale equipment, as well as ancillary machinery and pre-owned equipment. 

Building upon its expertise in post-press operations, Graffica has now synergised its capabilities with over a decade of manufacturing excellence from Wonderjet, a Chinese equipment manufacturer for corrugated and carton board box printing sector.

Wonderjet’s product portfolio encompasses an extensive array of printing presses, ranging from the WDMS250 model that seamlessly blends multi-pass, high-precision scanning with high-speed single-pass printing, to a diverse selection of multi-pass and single-pass digital printers, single-pass digital re-printers, and a comprehensive range of supporting equipment and consumables.

Graffica has also successfully represented another prominent Chinese manufacturer, Century, for the past six years. This partnership has facilitated the distribution of complete post-press, in-line solutions, leading to the sale of 13 highly regarded die-cutting machines across the region.

Neil Southerington, director of Graffica, emphasises the strategic significance of the new distribution agreement with Wonderjet. He underscores how this collaboration elevates Graffica’s capabilities to offer a comprehensive 360-degree equipment solution within the corrugated domain.

“Complementing our existing partner Century, which has been delivering holistic in-line, post-press solutions since 2017, we are thrilled to complete the puzzle by welcoming Wonderjet into our esteemed portfolio,” Southerington said. 

“Graffica now stands equipped to provide an all-encompassing solution for short and medium production runs, effectively addressing current market challenges such as the scarcity of skilled labour and its cost. Our diversified line-up spans printing, coating, die-cutting, stripping, breaking, inspection, folding box gluing, and auto strapping.”

This pivotal partnership ensures that Graffica’s customers are well-prepared to tackle industry demands while optimising operational efficiency. Southerington highlights that the combined expertise of both companies allows for up to 50 per cent reduction in operating costs.

The distribution agreement was formalised just a few weeks ago at the SinoCorrugated trade show held in Shenzhen, China.

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