Expanding Global Pouch Packaging Market: Insights from Smithers Report

Australian wine company, Greenskin Wines packages in pouches.

According to a recent report by plastics and packaging expert David Platt for US research company Smithers, the global pouch packaging market is poised for significant growth. The report, titled The Future of Pouches to 2029 offers a comprehensive analysis based on extensive primary and secondary research, revealing key trends, drivers, and technological advancements shaping the industry.

Research Methodology

The findings were derived from a combination of primary and secondary research. Primary research involved detailed interviews with material suppliers, converters, and industry experts from key markets and secondary research included review of published data, government statistics, trade organisation information, company websites, industry reports, trade press articles, and observations from trade events.

Market Growth and Drivers

The findings indicate a strong growth trajectory for the global pouch packaging market. 2024 global pouch packaging consumption is projected to reach 620.5 billion units. This figure is expected to grow at an annual rate of 4%, reaching approximately 754.0 billion units by 2029. This growth is driven by several factors:

1. Consumer and Demographic Shifts: Changes in consumer preferences and demographics are leading to increased demand for convenient and flexible packaging solutions.

2. Economic Climate: The broader economic environment is influencing packaging choices, with businesses seeking cost-effective and efficient packaging options.

3. Replacement of Traditional Rigid Packaging: Pouches are increasingly replacing traditional rigid packaging formats due to their versatility and sustainability.

4. Innovation in Pouch Packaging: Ongoing innovations in materials and design are enhancing the functionality and appeal of pouch packaging.

Technological Advancements

The report also highlights significant advancements in pouch packaging technology, including:

– Improved Materials: Advances in barrier film substrates and the development of recyclable mono-materials are making pouches more sustainable and effective.

– Value-Adding Features: Innovations such as resealable zippers, sliders, spouts, and handles are increasing the convenience and usability of pouches.

– Production Efficiency: Faster process machinery speeds and reduced heating times in retort applications boost production efficiency and reduce costs.

Pouch types

The report categorises pouch packaging into three main types:

1. Stand-Up Pouches: Made of flexible film or laminated material with three panels, these pouches are self-standing and often feature heat-sealed bottom horizontal panel gussets.

2. Flat Pouches: These include pillow pouches (back or centre seal), three-side-seal pouches, and four-side-seal pouches, which are versatile and widely used in various applications.

3. High-Barrier Pouches: These are made from flexible films (metallised, opaque, and clear) that offer superior protection with specific oxygen and water vapour transmission rates.

Expert Insights

David Platt, the report’s author, brings a wealth of experience in the plastics and packaging industry. With over 50 market reports authored for Smithers on topics ranging from global packaging to bioplastics, Platt’s expertise provides valuable insights into the future of pouch packaging.


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