Cryer Malt supplies KeyKeg to Australia’s craft beer industry

With Cryer Malt joining OneCircle’s Australian reseller network, sustainable PET keg company KeyKeg continues to strengthen its commitment to the country and the dynamic craft beer scene.

From its distribution centre in Melbourne, Cryer Malt will distribute KeyKeg to brewers across the country, supporting the growing trend for strong, sturdy and sustainable beer packaging.

KeyKeg was launched in Australia five years ago, and together with resellers like Cryer Malt, aims to help breweries protect their beer, quality and flavour. KeyKeg keeps craft beer as fresh as the day it was produced and protects it during the journey from brewery to consumer.

OneCircle Australia account manager Raymond Kent said the company is pleased to be working with Cryer Malt at an exciting time for the Australian craft beer industry.

“I am delighted to welcome Cryer Malt on board as a KeyKeg reseller. Cryer Malt has a highly respected reputation in the market, providing quality ingredients and exceptional levels of service to valued customers who can focus on brewing the best possible beer,” he said.

“By extending their service to also include KeyKeg, Cryer Malt now ensures brewers can protect their hard work and reputation on tap with a premium Keg option. I’m excited to support the Cryer Malt sales team as they continue to grow their product portfolio, helping them to service their customers better.”

Cryer Malt general manager David Cryer said, “We are really excited to be working with Raymond and the KeyKeg team, suppliers of the sustainable, premium option for one-way Kegs. With the recent opening of our purpose-built Distribution Centre, we can expand our product range and better service customers with other quality products, in addition to Malt, Hops and Yeast”.

KeKeg has also announced the addition of PB Packaging to its reseller network to enhances the maturity of KeyKeg as a sustainable-packaging solution in Australia.

PB Packaging is a division of the Pro-Pac Group, one of Australia’s largest packaging companies

KeyKeg said PB Packaging will support the growing trend for strong, sturdy and sustainable packaging that keeps beverages fresher for longer — as fresh as the day they were produced — among customers in Australia’s wine, RTD, cocktail, coffee, kombucha and mixed-beverage markets.’

From its extended warehouse coverage in Sydney, Melbourne and Brisbane, PB Packaging primarily focuses on selling and distributing KeyKeg across Australia’s eastern seaboard, including Victoria, NSW and Queensland.

PB Packaging rigid executive general manager Andrew Allsop said both companies’ shared vision is another feature that will ensure that PB Packaging proves to be a hugely successful KeyKeg reseller.

“PB Packaging is pleased to commence distributing the KeyKeg range and growing the penetration of KeyKeg within the beverage sector in Australia. We look forward to introducing PB Packaging’s long established customer network to KeyKeg’s innovative solution for the packaging of beverages,” he said.

“In addition to KeyKeg’s ability to maintain freshness we are particularly excited by the sustainability credentials of KeyKeg, which includes the use of recycled materials and its recyclability.”

Kent said OneCircle is excited about working with the team at PB Packaging.

“PB Packaging is a well-respected packaging specialist, serving thousands of customers across Australia with total packaging solutions for over 20 years. KeyKeg is a natural fit for PB Packaging’s commitment to sustainability, and this is an exciting opportunity for them to expand their product range and continue building a customer base within the on-premise beverage sector,” he added.

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