Above: The Coca-Cola Company has announced that its 500ml Coca-Cola trademark brands in 100 per cent rPET bottles have officially launched in Hong Kong
The Coca-Cola Company has launched 100 per cent recycled plastic bottles in Hong Kong as part of the beverage giant’s wider sustainability push in beverage packaging.
Excluding their caps and labels, all 500ml Coca-Cola trademark brands including Coca-Cola Original, Coca-Cola No Sugar, and Coca-Cola Plus have now adopted 100 per cent rPET in the production of their bottles.
“This is the latest effort from Coca-Cola Hong Kong, a pioneer in rethinking our beverage packaging to make it more sustainable,” said Tim Warwick, Vice President of Operations for Hong Kong, Taiwan, Macau and Mongolia at The Coca-Cola Company.
“To support The Coca-Cola Company’s World Without Waste strategy, we have been taking a bold, innovative approach to sustainability and are now doubling down on our rPET packaging effort to help drive our sustainability agenda forward.”
The new packaging also features “I’m a 100% rPET* bottle” and “Recycle Me Again” messages to build recycling awareness and encourage action among consumers.
Over the years, in partnership with industry associations and other organisations, including Drink Without Waste, the Coca-Cola system in Hong Kong has been supporting consumer education and community collection programs to help enable beverage packaging recycling.
In collaboration with Drink Without Waste, the Coca-Cola system in Hong Kong is investing HK$3 million in 2024 to support a new neighborhood collection scheme by mobilising participating housing estates, their cleaners and the resident households to build a recycling habit and mechanism.
Hunter Jin, CEO, Swire Coca-Cola SEAHKT Operations (Southeast Asia, Hong Kong SAR and Taiwan markets), said the company continues to engage proactively to help drive collective action, working with all key stakeholders to invest in recycling innovation, facilities, organisations and initiatives.
“In Hong Kong, the Coca-Cola system is a strong enabler of a local circular economy for plastic,” said Jin.
“One prime example is the significant investment we have been making in New Life Plastics, Hong Kong’s first food-grade-ready plastic recycling facility. It will have sufficient capacity to recycle each PET bottle we sell by 2030 as part of our World Without Waste ambitions.”
Marella Canepa Risso, franchise operations director, Hong Kong and Macau at The Coca-Cola Company, said the introduction of Coca-Cola trademark brands in 100 per cent rPET* bottles is an important step in the company’s journey to showcase how recycling can help speed up a circular economy.
“Our packaging is our biggest, most visible billboard. We have been using the power of our brands, leading with Coca–Cola and bonaqua, to educate, inspire and advance our sustainability priorities.”
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