Amcor (ASX: AMC) has launched ShapeArt, a proprietary system for developing bespoke, dimensional and recyclable closure.
The solution is targeted at exclusive and premium wine and spirits brands.
According to Amcor, the proprietary system is a way for brands to set themselves apart – both in bars and on retail shelves as it focuses on the closures’ distinctive customised shapes to make a powerful impression on consumers.
“Our ShapeArt process enables producers to work alongside dedicated experts through every phase of design and production,” Amcor Capsules general manager Nicolas Freynet said.
“This not only speeds production, it also ensures customers receive the quality products and engineering support offered by Amcor.”
Amcor Capsules specialises in the design and manufacture of capsules and closures for wine, sparkling wine and spirits.
While introducing ShapeArt to its product range, Amcor is also offering a comprehensive ShapeArt service.
“The Amcor team helps brand owners navigate ShapeArt’s extensive printing and finishing options and engineer the architectural features of their custom closure,” Freynet said.
“This collaboration includes testing the final product on their bottling lines. Where bottling line modifications are required to accommodate the new closures, Amcor’s technical service team advises on equipment and reconfiguring processes.
“The result is a bespoke and recyclable aluminium closure that captures the eye, sparks interest, and creates a compelling first impression.”
ShapeArt also leverages Amcor’s aluminium wine closure Stelvin closure technology.
Amcor will launch ShapeArt at the Unified Wine and Grape Symposium in Sacramento, California, on February 5.