Amcor and Avon launch AmPrima Plus refill pouch in China

Amcor and Avon have announced the launch of the AmPrima Plus refill pouch for the AVON Little Black Dress classic shower gels in China.

The recycle-ready packaging will result in an 83 per cent reduction in carbon footprint, and 88 per cent and 79 per cent reduction in water consumption and renewable energy respectively when it’s recycled.

In alignment with Avon’s ambition to use 100 per cent reusable, recyclable or compostable packaging material for its products by 2030, Amcor’s research and development teams partnered with AVON to design and develop their first refill pouch with recycle-ready material.

The AmPrima refill pouch is designed to provide a more sustainable packaging solution that also delivers the barrier properties, stiffness, graphics performance, and run speeds matching unrecyclable alternatives, while also providing convenience to consumers.

“Amcor’s AmPrima product range offers packaging options to help major brands, like AVON, reach their sustainability goals,” said Roawin Luo, global director of product management at Amcor.

“We are proud to deliver a recycle-ready solution that elevates the functionality and consumer appeal of such an iconic brand as Avon.”

Avon recently accelerated its sustainability goals to also use 50 per cent recycled content by 2030 for all plastic used (in weight), and help enable collection schemes in key markets.

Abby Deng, marketing head of AVON China, said the partnership marks a significant milestone in AVON China’s commitment to sustainability and innovation.

“We look forward to bringing this exciting new product to the Chinese market and beyond, further strengthening AVON’s position as a leader in sustainable beauty and personal care.”

The 350ml refill pack for Avon’s Little Black Dress classic shower gel is now available in China.

Avon and Amcor teams are working on the Shimmer Shower gel anticipated to launch later this year, as well as a number of other planned recycle-ready solutions.

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