Allen’s redesigns packaging to reduce waste

Nestle-owned confectionery brand Allen’s has updated its packaging across its range of lollies, with the new look expected to remove 58 tonnes of plastic packaging.

The new matte packaging will roll out across the range of Allen’s products, including Allen’s Snakes Alive, Allen’s Party Mix, and Allen’s Killer Pythons.

The change will reduce Allen’s use of plastic by 21 per cent across the range, cutting 58 tonnes of plastic from being used each year.

Melanie Chen, head of marketing confectionery, Nestlé said the iconic lollies have had a number of packaging changes over the decades, but this one is the most important yet.

“Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging.

“While Allen’s lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more,” said Chen.

“Allen’s iconic red packaging is well recognised in stores as well as at parties and celebrations at home. We’ve given our packs and beloved Allen’s characters a fun refresh as we’ve reduced our use of plastic. Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians.”

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