All the scoop that happened at the recent Dscoop

This article first appeared in the June 2025 issue of ProPack.pro

Dscoop Edge Long Beach recently took place in California, bringing together nearly 1,300 members of the Dscoop global community, where they converged for three days of learning and connecting. This year, the flagship event, centered around powerful idea- sharing within the Dscoop global community, celebrated its 20th year.

Dscoop is one of the largest digital print communities in the world, now comprised of about 22,000 HP Industrial and HP Large Format users and partners across 96 countries including Australia and New Zealand.

In Long Beach, as the event’s theme depicted, they confronted the industry’s “next waves” – major forces like AI and economic trends that will crash into businesses left unprepared, while uplifting others with incredible momentum.

HP Industrial Print division president and senior vice-president Haim Levit during his keynote presentation at Dscoop Edge Long Beach

“For two decades, HP and the Dscoop Edge community have been driving the transformation of digital print – raising the bar for quality, versatility, productivity, cost efficiency, and sustainability,” HP Industrial Print senior vice-president and division president Haim Levit said at the event.

“This year at Dscoop we celebrate that legacy and embark on a new journey – one in which AI will revolutionise the world of print as we know it today – opening a new era where presses become autonomous and workflows are connected, automated, and orchestrated from creation to delivery.”

Australasian printers’ representation

A cohort of 18 print professionals from Australia and New Zealand, including staff from HP Indigo A/NZ distributor Currie Group, attended Dscoop Edge Long Beach, joining like-minded innovators at the event.

A/NZ attendees on a site visit to dpidirect

The trip was more than just a conference experience – the group embarked on a curated program of exclusive site visits to several high-performing Californian print businesses, gaining invaluable insights into the latest technologies, workflows, and business models shaping the future of print. These tours complemented the immersive Dscoop agenda.

The event also marked a proud milestone for the Australasian print community, with Kelvin Gage – an industry leader and long- time Dscoop advocate – being elected as global chairman of the Dscoop Global Board.

The energy, collaboration, and inspiration that came from the Long Beach experience left a lasting impression on all who attended. The A/NZ delegates returned home with fresh ideas, strengthened global connections, and a renewed sense of momentum to help drive their businesses – and the broader regional print community – forward.

Currie Group labels and packaging A/NZ director Mark Daws said, “Dscoop Edge is always an inspiring experience, bringing together like-minded professionals from across the globe.

“It was fantastic to see so many of our A/NZ customers making the journey, connecting with peers and learning from the best. The site visits to high-performing print businesses really reinforced how technology and collaboration are shaping the future of our industry.

“We should be proud of the level of quality and automation we’re achieving here in Australia and New Zealand, as it truly stands out on the world stage.”

A/NZ attendees on a site visit to Brook + Whittle

Rawson Print & Packaging managing director Andrew Price said, “It has been eight years since my last Dscoop in 2017 – this was my third Dscoop – having previously attended in 2010 (Dallas), 2017 (Phoenix), and now Long Beach.

“Dscoop is a fantastic experience, not just for connecting with like-minded professionals from across the print industry, but for the opportunity to collaborate with peers globally. We’re often facing similar challenges, and it’s incredibly valuable to share ideas and solutions.

“I was eager to see what’s new in the industry and what opportunities we could leverage. I was also keen to explore the latest advancements in HP Indigo technology. My most valuable takeaway was the use of AI in the printing industry – particularly how it can help streamline and enhance both operational workflows and the sales and quoting process.”

Onpack managing director Michael Nankervis said, “This was my first Dscoop event. For anyone considering Dscoop for the first time, I’d describe it as a unique opportunity to gain practical insights, build meaningful relationships, and see what’s possible with new technology – all in one place.

“My motivation for attending this year was to stay ahead of industry trends and connect with peers and partners who are shaping the future of print and packaging. The most valuable takeaway from Dscoop Edge Long Beach was seeing firsthand the latest advancements in digital print technology, including AI for the industry, and how global operators are leveraging them to deliver more agile, efficient solutions for customers.”

Photo Create general manager Peter Barr said, “I’ve attended about 10 Dscoops. We find the people, content, and conversations deliver benefits (both short-term and long-term) for our business. If you attend, be open with others, and keep an open mind, you are almost guaranteed to unearth benefits that improve your business. Some improvements may be transformational.

“I found the conversations around AI crucial. AI is here and we need to start using it. Just starting ‘somewhere’ with a curious mind is the best place to start.”

Another A/NZ group on a site visit to Brook + Whittle

Peacock Group executive director Andrew Crump, who attended his eighth Dscoop event, said, “The industry is in a constant state of evolution, and Dscoop provides an ideal platform to gain clarity on how to navigate those shifts – particularly in responding to societal trends and generational change. It’s a strategically insightful event that ensures your business remains progressive, adaptive, and well- positioned for future growth.

“The level of collaboration and openness at Dscoop is unmatched, and it’s always energising to exchange ideas with people who are equally passionate about the future of our industry.

“The most valuable takeaway for me was the rapid advancement in AI and its increasing relevance within our industry. It’s clear that AI is set to transform many aspects of print and packaging from automation and workflow optimisation to customer engagement, and staying ahead of these developments is critical to remaining competitive.”

Colemans Darwin CEO and chief experience officer Magdaline Coleman said, “I’ve attended several Dscoop events across APJ and the US. Each one brings a different theme and unique energy. This year, I was especially motivated by the opportunity to attend site visits and gain fresh insights.

“Dscoop also offered a great chance to reconnect with our existing software and hardware suppliers, while exploring new technologies and engaging with new brands. I also appreciated the opportunity to connect, in-person, with leaders in the industry.

“The value of attending Dscoop truly depends on what you’re willing to contribute. If you’re open to sharing your own insights – your personal tips, habits, and ways of working – you’ll find that the return is exponential.

“This year’s event showed how creativity, sustainability, and technology, especially AI and connected workflows, are converging to redefine what it means to be a print company. It’s no longer just about the output, but about the value we create the speed we deliver, and most importantly, how we make our customers feel while using the technology.

“It also became clear that even though we’re running family businesses grounded in strong values, we operate like elite sports teams – success comes from having well-trained key players, the best equipment, systems of play, and a culture of taking care of one another.”

The AI advancements that sparked attendees’ attention include:

HP Nio

Powered by HP’s PrintOS, HP Nio empowers businesses with data-driven intelligence to maximise printing resources, drive productivity, and unlock new avenues for growth.

Attendees at the HP booth

HP Nio is a new chatbot that allows customers to ask questions about their print operations. It connects directly with HP PrintOS to deliver real-time data, production insights, and on-demand knowledge, all in one place.

By using tools like Print Beat and the Knowledge Zone, HP Nio provides expert, print-specific guidance. Soon, it will also integrate with other HP PrintOS apps like HP Site Flow to support workflow automation and suggest smart, actionable next steps.

Ultimately, HP Nio will act as an intelligent co-creator, enhancing the PrintOS experience and helping automate the entire print workflow from start to finish.

AI inside HP Indigo presses

Introduced at drupa for HP Indigo presses, HP’s AI-enabled solutions – including Automatic Alert Agent (AAA 2.0), Print Mode Preflight, and PQ Maestro – were showcased in an end-to-end intelligent print workflow at Dscoop Edge Long Beach.

These innovations are estimated to be commercially available in July and are becoming core assets of HP Indigo’s AI technology, helping customers significantly increase print efficiency.

Enhanced features across HP PrintOS and HP Site Flow

HP has further enhanced the HP PrintOS Creativity Power Pack with new features in HP SmartStream Designer, including support for Adobe CC2025, integration of Amazon Transparency codes, and the addition of Bria.ai capabilities for generating AI images within variable data projects, allowing for the creation of highly personalised and scalable campaigns.

HP Quality Power Pack is also available for HP Indigo 120K and HP Indigo 18K Digital Presses enabling printers and converters to achieve colour industry standards in minutes – fully automated, with zero human touch points to increase press uptime.

New features in HP Site Flow will also help printers and converters efficiently track orders, for a more agile workflow including the ability to:

  • Get data on reprint jobs with flagged items table
  • Automate complex workflows with custom production plans
  • Connect 100+ carriers in a matter of days with ShipStation API Integration
  • Gain access to advanced intelligent picking and warehouse management capabilities by integrating with Mintsoft.

Automation for brand integration

HP has improved HP Brand Centre, the platform designed to speed up on-boarding and improve order tracking, by connecting brands to printers and converters efficiently. The solution enhances the overall efficiency to manage and share the brand’s product catalogue, simplifying their onboarding process to a few days, and allowing users to manage invoicing, production, and service agreements in one place.

At Dscoop Edge Long Beach, HP welcomed four new brands to the intelligent HP Brand Centre platform – Zazzle, Minted, Printerpix and Mixam.

HP also announced the launch of HP Business Centre, providing customers with enhanced finance management capabilities empowering customers to make informed decisions and to optimise their operations.

The new solution enhances the HP PrintOS ecosystem with features including online supplies lifespan score monitoring, impressions performance tracking and comprehensive invoice tracking – driving efficiency and automation for organisations to deliver smarter printer operations.

HP’s end-to-end solutions on stage

At Dscoop Edge Long Beach, HP also demonstrated full production lines powered by the HP Indigo 120K and HP Indigo 18K HD Digital Presses, showcasing the wide versatility and productivity. These presses, with their AI-based solutions, were released at drupa, and aim to redefine the shift from analogue to digital printing.

With the HP Indigo 200K Digital Press, HP celebrates its milestone of 10 years in the flexible packaging market and more than 400 flexible packaging presses installed worldwide. It also presented the add-on slitter showcasing how converters can seamlessly use their HP Indigo 200K press to print pressure-sensitive labels, flexible packaging, shrink sleeves, slit on press and then convert the slitted roll-on narrow web devices.

For the first time, HP put the spotlight on a live, large scale Web2Print experience printed on the HP Indigo 18K Digital Press, in collaboration with Canva and Printbox, supported by finishing partners Nobelus, Duplo and Z360. Visitors saw the creation and personalisation of posters, greeting cards, sports trading cards, and even photo albums in real-time.

On the show floor, attendees also had the opportunity to learn more about the high speed of the HP PageWide Advantage 2200 and the newly introduced HP PageWide T4250 HDR and HP PageWide T500 HD presses. These two presses let users explore new markets and build new business models, delivering on performance across publishing, direct mail, and commercial print.

As for the HP Indigo V12 Digital Press, it brings digital value to mid-to-high volume label production. HP said its co-innovation with customers has driven increased technology stability and repeat investments, proving the value of digital adoption with a record of about one million metres a month, adding that it is a “great achievement accomplished only three months after installation”.

HP’s commitment to sustainable print

In addition, HP announced its Sustainability Amplifier Program is expanding with a new CO₂ calculator to help businesses measure and reduce their environmental impact.

Since its launch in November 2024, over 1,000 industrial print and large format customers have engaged with the program and its tools. The company said HP Indigo’s new CMYK+ and PIP+ consumables cut CO₂ emissions by up to 16 per cent while also reducing waste, saving time and space, and maintaining high print quality.

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