Australian Institute of Packaging (AIP) has confirmed details of its upcoming online training developed to provide an introduction to active and intelligent packaging, which will take place on October 31, 2023.
The course is designed to assist anyone responsible for packaging, marketing, operations, logistics in the consumer goods and broader supply chain seeking to stay relevant in their consumers’ lives by using intelligent packaging solutions that offer out-of-the-box business value.
The course will provide attendees with a better understanding of the smart packaging solutions currently available to transform the way they package, deliver and market their products and connect directly with consumers or offer value that will ensure customers “come back for more”.
The course will also discuss best practice examples of award-winning packs from the PIDA and WorldStar Awards across active and intelligent packaging.
Discussions will cover active and intelligent packaging in easy-to-understand terms. They will highlight applications embraced by brands across various industries to enhance their operations while providing an unparalleled customer experience.
“Printed packaging will never be replaced even though nearly every printed medium has shifted to digital and now sits on a smartphone or PC. Likewise, email and social media platforms are a crowded space where it is difficult to stand out,” AIP said. “We use smartphones and smart appliances, drive smart cars, and we increasingly purchase consumer goods that are supplied and transported in smart packages. So, what makes all those things ‘smart’ and how can ‘smart packaging’ be implemented?”
The course will be presented by Michael Dossor, who has over 30 years of experience in the packaging industry in the areas of print, machinery and materials. He represents the industry across various working groups, including the AIP lead Save Food Packaging Consortium for the Fight Food Waste CRC, APCO’s National Packaging Targets Implementation (NPTI) Working Group. He is co-chair of the GS1 Australia Traceability Solution Providers Group. He was recently recognised with the Industry Packaging Professional of the Year award for the PIDA awards.