Newstead has partnered with Brisbane Powerhouse to create their new beer with packaging inspired by the Brisbane trams.

Newstead Brewing Co. Brand Manager Darren Margin says; “The ‘Transducer’ is a device that transforms one form of energy to another.”

This beer is a hat tip to an iconic institution in the Brisbane arts scene and a special chapter of Brisbane’s history. At Newstead Brewing Co. we like to champion where we come from and this opportunity to partner with Brisbane Powerhouse to support the arts scene is a great fit.”

The visually “shocking” orange and pink 375ml cans are a nod to Brisbane Powerhouse’s heritage and its link to Brisbane transport.

“Local nostalgia is something Newstead Brewing Co. is proud of and likes to celebrate, hence the tramlines on the can artwork,” says Margin.

“We have even incorporated the graffiti which became a signature of Brisbane Powerhouse during its dormant decades before it was transformed into an arts and cultural hub in 2000.”

“We look forward to not only putting this can in the hands of new audiences, but sparking a new energy with audiences past and present.”