Triumphal return of Labelexpo Southeast Asia

The second edition of Labelexpo Southeast Asia has returned to the region after events planned in 2020 and 2022 were postponed in the wake of the pandemic drawing visitors from many countries beyond Southeast Asia. 

According to Tarsus Group, the first edition of Labelexpo Southeast Asia, which took place in 2018 in Bangkok, Thailand, was the biggest label and package printing event in the region, attracting 7,934 attendees from 62 countries. 

Labelexpo Southeast Asia 2023 confirmed a similar appetite the region has for seeing new technology and chasing trends. While the number of visitors has not been released yet, Tarsus Group was impressed with the multi-national attendees flocking to Bangkok to see the latest labels and packaging technologies developments.

This year’s edition featured more than 170 exhibitors from across the label and packaging supply chain.

Durst showcased its Tau RSC E 330 5c, an entry-level Durst’s Tau RSC technology working in sync with its software and analytic tools allowing printers to reach new levels of efficiency and cost-effectiveness.

Konica Minolta introduced AccurioLabel 400

Konica Minolta introduced AccurioLabel 400 5-colour digital label press to the region after the official launch at Labelexpo Americas last year.

Chinese manufacturer Flora was promoting its J-330S, a compact 5-colour digital UV inkjet machine with Epson print heads.

Malaysian manufacturer Sen Label showcased high-speed full servo intermittent UV flexo and UV LED letterpress.

“Labelexpo Southeast Asia launched in 2018 in May was the most successful launch event our company has ever had,” Tarsus Group event manager for Labelexpo Southeast Asia Richard Quirk said.

“We were due to have the second edition in 2020, and we were forced to cancel and then postpone. So, this is the first time we’ve been back here for nearly five years.”

“Regarding the visitor numbers, we had good exhibitor numbers; we were pleased with the number of bookings that came in and in the run-up to the show. I’ve seen badges from as far as Pakistan and Lebanon. But exhibitors have been telling me about attendees from Indonesia, Vietnam, the Philippines, as well Thailand and Malaysia as well.

“I am delighted to report that the show is up to our expectations, if not exceeded them. It’s busy on the show floor,” added Jade Grace, portfolio director at Tarsus Group.

“There’s a lot of machinery, and we’re thrilled to receive positive feedback. The exhibitors are seeing a lot of international visitors, which we’re pleased about because we’ve invested massively into marketing in Indonesia, Vietnam, and Malaysia, and it’s nice to see that our efforts are translated on the show floor.”

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