Sealed Air rebrands as SEE with company evolution

Sealed Air Corporation (NYSE: SEE) has officially rebranded as SEE, showcasing the new logo and setting the next stage in reinventing the company to shape the future of packaging.

SEE supplies packaging for more than 30 billion products globally each year. The company has grown and evolved beyond what it once was, and the new corporate brand and logo are a direct reflection of that transformation. It represents the power of its brands and solutions, including equipment, services and materials.

The three crescents that make up the circle represent automation, digital and packaging, with the full circle representing SEE’s purposeful commitment to sustainability and circularity in everything it does.

SEE CEO Ted Doheny said, “We are relentlessly reinventing SEE from product-driven to a world-class, market-led company powered by automation, digital and sustainable packaging solutions. SEE is making the future of packaging real, and we expect this to enhance our valuation”.

The new logo represents the company’s transformation

The company partners with customers to deliver packaging integrating automation, digital and sustainability. SEE’s growth and earnings performance has significantly increased over the last five years, built on the SEE Operating Model and executed by the SEE Operating Engine and SEE Operational Excellence.

The automation offered by SEE enables customers to unlock productivity and savings by designing, manufacturing, sourcing and delivering automated packaging with paybacks shorter than three years. The company is on a path to more than double its automation portfolio by 2027.

SEE’s digital printing and online value-added services empower brand owners to improve business performance and operational efficiency. The company expects over 80 per cent of its sales to be transacted digitally by 2027. 

SEE continuously introduces innovative materials and applications that reduce waste, extend shelf-life, increase protection, enable circularity and reduce carbon impacts of products and packaging. Nearly 20 per cent of its materials portfolio comes from recycled or renewable sources. 

SEE (under its former trade name Sealed Air) began in 1960 after an idea for insulated bubble wallpaper morphed into the iconic Bubble Wrap brand. In 1998, the company acquired Cryovac, growing into a global organisation that provides essential packaging solutions to various industries, including food, fluids, liquids and e-commerce.

Over the past five years, the company has made strategic acquisitions that accelerated the reinvention of the company, including the addition of APS (automated packaging systems), Foxpak (digital printing capabilities) and Liquibox (fluids and liquids packaging and dispensing).

SEE generated US$5.6 billion in sales in 2022 and has approximately 17,300 employees who serve customers in 120 countries.

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