Swedish innovative packaging company PulPac has signed a license agreement with Matrix Pack, a global provider of fibre food packaging solutions, to use its dry molded fibre technology.

As a start, PulPac’s hot and cold drink lids will be used in Matrix Pack’s new line of sustainable food service packaging products in North America and Europe.

Matrix Pack was founded in 2009 and has since grown into a well-renowned producer of disposable products and a large sustainable drinking straw manufacturer worldwide.

It ascribes much of its growth to its innovative mindset and focus on sustainable manufacturing and raw materials, now further reinforced through PulPac’s dry molded fibre technology license.

Dry molded fibre is a resource- and cost-efficient, fibre-forming technology for replacing single-use plastic at scale. The technology is invented and owned by PulPac and made available to packaging manufacturers via licensing.

“At Matrix Pack, we always have a progressive mindset, identifying market changes, adapting accordingly, and having what it takes to be industry leaders,” its dry molded fibre technology business development director Dionysis Valentis said.

“We feel that the time for change is now, and we believe our investment in dry molded fibere technology, starting with hot and cold drink lids in North America and Europe, will allow us to further develop our technology stack, product range, geographical reach, and ultimately add value to our partners and customers.”

“Matrix Pack has the ambition, drive, and willingness to be a trailblazer for sustainable packaging in Europe and North America – it is a true changemaker in the packaging world,” PulPac chief commercial officer Sanna Fager added.

“We’ve seen Matrix Pack make impressive progress over the years, and we look forward to joining forces to further accelerate dry molded fibre production.”