Peacock Group acquires labelling company Insignia

Australian print packaging and supply chain technology provider Peacock Group claims its acquisition of Insignia makes it the most experienced provider in Australia.

The family-owned group established in 1888 has announced it has signed an agreement to acquire the 55-year-old family-owned specialist labelling, coding and data capture company.

The move combines almost 200 years of printing, coding and supply chain technology expertise and merges two of Australia’s reputable family-run businesses within the supply chain solutions industry.

“We are excited to welcome insignia to the Peacock Group. Insignia has long been a respected competitor within our industry. Their professional team and expertise, combined with state-of-the-art print manufacturing facilities, allows us to significantly expand our product and service offerings within the region whilst also providing exciting opportunities for our staff, customers, and partners,” said Ryan McGrath, Peacock Group managing director.

For over half a century, Insignia has built a reputation as expert in product identification and traceability. It works with world-leading brands in thermal printing, data capture, and marking and coding solutions, including Domino, Zebra, Honeywell, GS1, and more. Insignia is also a leading national label manufacturer, producing custom prime product labels, overprint labels, and blank labels and tags from its production facilities in Brisbane and Melbourne.

Insignia operates nationally with over 115 staff members. The company services over 3,500 customers, including multinational businesses across a broad range of industries, including retail, T&L, manufacturing, automotive, food & beverage.  

Insignia will operate alongside the other key Peacock Group businesses, Peacock Bros. and AMR Hewitts Print Packaging, expanding Group resourcing to over 300 staff and broader geographical depth across Australia and New Zealand. The acquisition combines key skill sets and capabilities to provide world-leading products and solutions to a customer base in excess of 15,000 throughout the region.

“Insignia is a proud family-run business with extensive experience solving complex operational challenges for leading brands in Australia. We are pleased to join the Peacock Group, another long-established family-owned business that shares common values and is respected for the quality of its work. Our staff and customers can be reassured that the long history of our company and brand will continue well into the future with the support and backing of the Peacock Group.,” said Jack Winson, managing director for Insignia.

“The ability to identify and track goods from manufacturing through the supply chain and into retail settings is essential today. Insignia leads the way in enhancing the efficiency and accuracy of critical business operations for Australian companies, improving supply chains with advanced technologies. Peacock Group looks forward to supporting Insignia’s highly regarded team and growing its business in the future,” said McGrath.

McGrath told ProPack, “I am excited to welcome Insignia into the Peacock Group family. Our companies’ shared values and business ethos create a unique opportunity for unparalleled growth and success. By merging our strengths and resources, we are primed to accomplish extraordinary milestones together.”

The deal is expected to be completed on 31 May 2024.

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