Palmolive Australia has recently made the switch to 100 per cent recycled plastic bottles for its ranges in Australia and New Zealand, embracing a circular packaging approach.

This has resulted in a sustainability milestone for the personal care brand, eliminating over 1,900 tonnes of virgin plastic.

Advancing the company’s commitment to a circular plastics economy and setting a clear standard for the industry in the region, the company said this transition underscores its dedication to reducing its environmental footprint and aligns with the Colgate-Palmolive Sustainability Goal to eliminate one-third of new (virgin) plastics and ensure all plastic packaging is recyclable, reusable, or compostable by 2025. 

Palmolive is accelerating its commitment to a circular plastics economy by increasing the use of recycled materials in its packaging – it said around 15 per cent of its range already contain at least 30 per cent recycled content.

“At Palmolive, our world centres around nature. It’s big, meaningful projects like this that really let us demonstrate our respect for nature,” Palmolive Australia senior representative Kate Johnson said.

“Implementing this project across our entire range helps us stay true to our brand purpose, and it’s this type of evolution that keeps our brand relevant.”