NZ creamery swaps plastic for glass

Lewis Road Creamery (Lewis Road) has had plastic packaging redesigned by Croxons to a new glass bottle, changing over in under nine weeks.

The new 700ml glass bottle is for Lewis Road coffee cream liqueur ‘Kahlúa Cream’, with the company focusing on sustainable packaging, considering alternatives to reduce their use of plastics.

Their 1.5L and 750ml milk bottles are made from 100 per cent recycled plastic packaging, with Croxsons saying the glass bottle can be a catalyst for change.

A spokesperson from Lewis Road says, “Croxsons needed to match the baseline design of Lewis Road’s plastic bottles in a glass equivalent, and improve the quality of the embossment.”  

The bottles were sprayed gold to reflect a high value product whilst providing the liquid with UV protection.

In addition, the 33mm GPI closure was chosen for its easy application properties, comprehensive printing capabilities, and well-proportioned opening.

James Croxson, chairman, Croxsons says, “In terms of delivery, we really pushed the limits of what is possible. Within forty-eight hours of starting the project, there was a concept and a drawing – which were signed off within another thirty-six hours. The bottles were manufactured within nine weeks, despite considerable hurdles with production and shipping. Regardless of the set backs, this is still a fantastic achievement in terms of turnaround time, which impressed the client immensely.”

Croxsons says it was able to add value to the concept by including the Lewis Road Creamery trademarked cow emblem to the base of the bottle, calling it an inventive yet simple way of creating a more premium product.

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