New Palmolive range packaging designed by Tweak

Palmolive has launched its new Complete range, with Sydney creative studio Tweak developing the design of its packaging.

“Palmolive dishwashing liquids are a household name. So, when the Complete range launched, Tweak created packaging to reflect its brand promise and sell its key hard-working ingredients and cut through cleaning power,” parent company Colgate-Palmolive Australia said.

“A high sheen metallic and dark green background lifts it from the core range and the cyclonic water graphic shows its powerful cleaning action. We chose a vibrant colour palette and clean, contemporary typography to add punch, shelf presence and to sell its claims with confidence.”

While the product was produced by Colgate-Palmolive in Australia, the sleeves of the Complete liquid bottles were printed by FujiSeal in Vietnam.

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