Pictured above: Grafotronic global product and key account manager Luca Gordoni and Mediapoint sales director Jamie Xuereb at Labelexpo Europe 2023
Victoria-based trade printer Mediapoint has invested in a Grafotronic DCL2 modular digital finishing machine equipped with laser cutting technology to expand its label printing and finishing capabilities further.
The purchase marks a significant milestone for the company, increasing its play in the labels and stickers printing market following the installation of a Durst Tau UV ink digital press last year.
The Grafotronic DCL2 is a cutting-edge digital finishing machine that has revolutionized the label printing and converting industry. Designed with precision and efficiency in mind, the DCL2 offers unparalleled versatility and automation capabilities.
It is equipped with advanced features such as high-speed die-cutting, slitting, and rewinding, making it ideal for handling a wide range of label materials and sizes. Its state-of-the-art technology ensures precise and consistent results, even for complex label designs.
The new cutting-edge system is up and running at the company headquarters in Derrimut, Victoria.
Mediapoint founder Jamie Xuereb said, “We’re thrilled to unveil the latest breakthrough in label laser cutting technology, and it’s right here in Australia. Bid farewell to those pesky white edges on your labels because Mediapoint has just revolutionised the game.”
“After extensive testing and months of hard work, we can proudly say that we’re leading the pack in converting digital labels faster than anyone else in the industry. How do we do it? Well, we’ve got a top-of-the-line dual-head laser system – one of the very few in the world.”
The ProPack team met Jamie Xuereb at Labelexpo Europe 2023 a few weeks ago.
According to Xuereb, the new equipment translates to lightning-fast turnaround times and more margin for resellers.
The Grafotronic DCL2 will help the company to nearly double the speed of other digital cutting solutions, which allows it to dramatically decrease the production time and pass savings straight to its resellers along with free delivery.
Xuereb added, “But here is the real game-changer in the Australian market: our laser technology leaves absolutely no white edge on your labels. We’ve searched high and low for the perfect digital label-cutting solution for years.
“After teaming up with Grafotronic and their local partner Maxteq, we found the solution we’d been dreaming of. On top of this, we have been able to create a solution to ensure labels are cut at the correct depth and the backing paper is never scored too deep.
“Paired with our Durst Tau UV ink digital press with outdoor durability means we can offer the finest print quality at unbeatable prices, and we’ve eliminated the room for human error in the process.”
Mediapoint has also announced an expanded product range, which now includes silver BOPP and paper stocks that, coupled with the white ink, open the world of possibilities.
“You can achieve simulated metallic colours and foil effects complete with gradients – something you simply can’t replicate any other way,” Xuereb concluded.