Victoria-based Mediapoint has become a well-known name in the industry, having grown year on year since its inception almost two decades ago.
Mediapoint co-owner Jamie Xuereb took to the ProPack Packaging Forum to discuss the company’s journey through the years, and its re-entry into the labels and packaging sector after 11 years.
“In 2006, my brother and I bought a machine that could cut stickers in the signage space. We only got into as a hobby, but our mum got us into the signage game and we started getting paid for our work. After about 12 months of having that machine, it broke down,” Xuereb said.
“We then found a large format press that could print and cut. That’s what started us in the large format game.”
Known primarily as a trade printer for the wide format category, Mediapoint then bought a Durst Tau RSC E machine a couple of years ago which backtracked it back into labels.
“When we started business in the sticker space, we found that there weren’t any companies offering custom shaped and sized labels. So, at the time, we bought an entry level printer and entry level cutting machine with a plotter-based cutter, but it totally failed for us because the technology wasn’t where it needed to be,” Xuereb said.
“But now, things have changed. We saw the opportunity to create custom shaped labels that can be machine applied while eliminating the whiteness on the edge, and the Durst Tau RSC E was the perfect fit for us.”
Mediapoint is now deploying the same customer service and fast turn-arounds into the growing packaging market that has in its key business in wide format.
“Just going off the technologies showcased at drupa, for example, you could see that there were a lot more packaging equipment – it tells you where the industry is moving towards,” Xuereb added.
The inaugural ProPack Packaging Forum would not be possible without the support from its sponsors:
Platinum Sponsor – Durst Oceania
Gold Sponsor – Cyber
Gold Sponsor – Miraclon
Bronze Sponsor – Hybrid Software
Bronze Sponsor – Kissel & Wolf
Bronze Sponsor – Koenig & Bauer
