Labels solution provider Multi-Color Corporation (MCC) has acquired Melbourne-based Herrods, a provider of in-mould label (IML) solutions in Australia and New Zealand, for an undisclosed sum.

Following the acquisition, Herrods will continue operating under its existing brand with the existing leadership team.

Since its founding in 1963, Herrods (formally known as John Herrod and Associates) has always kept up with technology, and is one of a few printers globally that exclusively produces IML in both conventional and UV inks.

MCC CEO Nigel Vinecombe said the acquisition was the result of demand for IML solutions as it is a high-growth labeling technology in which pre-printed labels are inserted into a packaging mould during a container’s manufacturing process, creating a fully recyclable, cost-effective, durable and consistent product.

“IML solutions are in high demand globally and Herrods is one of the best, most innovative providers in the industry,” Vinecombe said.

“For more than 50 years, the company has continually invested in its people, processes and technology, making it a trusted partner to a wide range of local and international brands.”

Herrods currently has 69 employees and is said to be investing to expand its footprint in order to satisfy increased demand.

“Herrods’ additional capacity will help both companies to better serve new and existing customers in Australia and New Zealand, and will allow us to leverage MCC’s global sales team to pursue growth opportunities in Asia,” Herrods IML chief operating officer Peter Grugeon said.

“We are very excited about this important milestone for both Herrods and MCC.”

Herrods managing director Justin Bennett said MCC supports a number of the world’s most prominent brands including leading producers of beverage, wine and spirits, food and dairy, personal care and beauty, home care and laundry, healthcare, durables and technical, and automotive and chemicals, and that the acquisition by MCC will provide additional resources to open up new areas of growth for Herrods IML.

“MCC is the preferred partner for large and small brands seeking to build brand equity, and a leader in producing innovative and sustainable premium labels,” Bennett said.

“Joining forces with MCC will open up new opportunities for local and international growth, while allowing us to retain day-to-day control of our operations. We’ll continue delivering the high standards of quality and customer service our clients expect.

“We look forward to sharing knowledge and innovation with the expert MCC group, and to leveraging the global strength of resources to even better service our customers.

“Our entire team is also proud to continue leading the Australasian IML industry under the Herrods brand.”