Lightweight Containers, the producer of circular plastic kegs KeyKeg and UniKeg, has rebranded to OneCircle. 

According to the company, the move underpins its commitment to building a global community with the circular economy at the heart of its ambition.

The aim is that the raw materials used in its kegs are recycled and reused, with the goal of creating 100 per cent circular kegs. The kegs provide protection for draught beverages like beer, cider and wine, ensuring they reach the consumer fresh.

 Both KeyKeg and UniKeg are fully recyclable and can be used in a circular way as raw material for new kegs. 

Currently, 30 per cent of a KeyKeg and UniKeg is made from recycled material thanks to the collection and recycling projects established by OneCircle, which operate alongside existing waste streams. 

Successful schemes exist in the Netherlands, UK, Spain, Ireland, Switzerland, France and Belgium, with more planned around the world.

OneCircle is also ensuring that its supply chain is as close to its customers as possible, with advanced production lines in the Netherlands, Germany, Spain, UK and the US, alongside new warehouse facilities in Spain and Australia. 

OneCircle CEO Anita Veenendaal said the company’s kegs provide significant sustainability benefits including reduced CO2 emissions and water use, and refraining from the use of harsh cleaning chemicals. 

“Our innovative kegs are revolutionising the way beers and other beverages are distributed but we are committed to doing this without a cost to the environment,” she said.

“OneCircle’s mission is to leave the world a better place and we will do this by working closely with our customers and the supply chain to ensure our shared interests and needs contribute to the circular economy.”