After decades of presenting label innovations in Brussels, Tarsus Group, the organiser of Labelexpo Europe, has decided to move the tradeshow to Barcelona from the 2025 edition. Labelexpo Europe 2023 will go ahead as planned in Belgium in September 2023.

Tarsus Group said the move to Barcelona in 2025 comes after extensive consultation with label industry stakeholders and is set to take advantage of the facilities at the Fira venue and in the city of Barcelona.

Labelexpo Global Series portfolio director Jade Grace said, “The benefits for our exhibitors and visitors in moving Labelexpo Europe to Barcelona are clear. We have reached maximum capacity at Brussels Expo, and the Fira heralds the next phase for Labelexpo Europe’s growth. 

“The bigger halls promote an easier flow of visitors around the show, and the infrastructure lends itself to the technical needs of our exhibitors. The modern halls are equipped with a ventilation system to continuously replenish the air, and the fast, complimentary WI-FI can link up to 128,000 concurrent users. 

“There are extensive catering options, and the venue has a strong commitment to green energy and sustainability – the Fira has over 25,000 solar panels installed on the roof.”

Fira de Barcelona is situated for convenient access to the city with its many hotels, restaurants and tourist facilities. 

According to Tarsus Group, Barcelona offers more than 40,000 hotel rooms, estimated to be double that currently available in Brussels. The organiser has already confirmed hotel block booking with discounts.

The venue is a 15-minute from the international airport and on two metro lines. For those travelling to the show by car, there are 4,800 parking places on site.

Barcelona Convention Bureau director Christoph Tessmar commented, “We are grateful to Labelexpo for choosing Barcelona for their flagship show. We look forward to hosting such an important event in 2025. All city partners will help in making the event a huge success. We welcome the labels and package printing industry to Barcelona”.

Tarsus Group director Lisa Milburn added, “We will always look back with fondness at the years we spent in Brussels, where Labelexpo grew into the world-leading exhibition it is today. 

“The move to Barcelona will build on that heritage and gives Labelexpo Europe the room it needs for future growth. The amazing Fira de Barcelona venue, and the commitment of Barcelona City to make the show a success, will ensure that Labelexpo Europe continues to hold its place as the world’s leading event for the labels and package printing industries.”