The challenges facing converters in the corrugated board market will come under the spotlight in Koenig & Bauer’s SPC Open House in Lienz, Austria, on 12 May.

The drive where brand owner and retailers are dynamically moving towards a circular economy, digital transformation and sustainability will also be among topics under discussion at the in-person event. 

With travel restrictions easing, converters from mainland Europe and further afield will be converging on the Durst Innovation Center East location in eastern Tyrol where the keynote address will be given by global packaging expert Thomas Reiner, co-founder and CEO of Berndt & Partner.

How brands are thinking and planning for their digital transformation in the current paradigm will be among the insights he will outline to delegates.

Koenig & Bauer Durst will also use the SPC Open House for important announcements, including product updates, as the world continues to move towards digital production.

The theme will be ‘Compelling trends driving digital transformation in corrugated packaging’ – and the day-long event will be preceded by an evening dinner and networking event. 

Robert Stabler, managing director of Koenig & Bauer Durst, said, “With factors such as intense inflationary pressures and acute product shortages, converters like never before are looking to optimise their production by reducing waste and increasing the value of the goods they supply to their clients. 

“Reduced lead times and shorter run lengths, coupled with greater forecast unpredictability, are also among the trends driving the surge towards single pass digital printing that helps converters meet evolving demands of brand owners.

“We are incredibly excited about our SPC Open House on May 12 and look forward to welcoming delegates in person to discuss the new challenges and opportunities for the corrugated packaging market.”