Informa Markets and IPACK IMA S.r.l signed an agreement at ProPak Asia to develop joint international promotion and increase cross-selling activities for the global processing and packaging industry.

The agreement will guarantee a global presence for trade fairs for processing, packaging technologies and packaging materials targeting key sectors of the Food Industry – with a particular focus on grain-based food, liquid food, beverages, and pharmaceuticals.

Together, Informa Markets and IPACK IMA plan to create an integrated, interconnected platform that will guarantee the target businesses widespread visibility on international markets. The aim is to explore in greater depth all the opportunities for expansion and growth available on a global scale.

Ian Roberts, the vice president of Asia Informa Markets, said the collaboration is a great opportunity for Informa to develop this partnership within Europe and offer our customers a truly global platform.

“We have formed an alliance with IPACK-IMA, a globally recognised industry leader and a partner with extensive knowledge and networks in the key vertical industries that our ProPak Global Portfolio services.

“With our key strategic markets of Latin America, Egypt and North Africa, China, and ASEAN,” he said.

The CEO of IPACK IMA, Simone Castelli, said the alliance will also help build further credibility with all of our international stakeholders.

“This agreement is absolutely in line with our business plan, which envisions forging alliances with strategic partners in order to drive the growth and internationalisation of our fair by expanding partnerships and presence in other markets.

“IPACK IMA ranks among the global trade fair organisers, accentuating the mission of promoting outstanding companies from Italy, and beyond within the target industries around the world,” he said.

The collaboration between Informa and IPACK IMA will guarantee processing and packaging businesses widespread visibility on the markets in all the continents, supported by vertical skills tied to these industries.