Industry veteran Bruce Caldwell joins Kissel + Wolf Australia 

Above: Kissel + Wolf’s Jamie Weller, Bruce Caldwell and Jon Field

Industry veteran Bruce Caldwell has officially joined Kissel + Wolf Australia as the new sales manager ANZ for corrugated packaging – sign and display, and will take up the role on 1 January 2024.

Kissel + Wolf Australia says the strategic appointment, which marks a major development in the printing and packaging industry, is part of the company’s ongoing commitment to innovation and growth in the dynamic world of print and packaging.

Caldwell brings a wealth of experience and expertise to his new Kissel + Wolf Australia role. With an illustrious career spanning over 20 years, he has established himself as a visionary leader in the industry. He is known for his strategic insights and unparalleled dedication to helping customers in their digital transformation.

In his new capacity, Caldwell will spearhead the development of Kissel + Wolf’s digital inkjet solutions, with a primary focus on the Corrugated Packaging and the Sign and Display market across Australia and New Zealand. His profound understanding of market trends, coupled with his ability to forge strong relationships, positions Kissel + Wolf Australia to reach new heights in the industrial printing landscape.

“Bruce and I have worked together in the past and we have known each other for years. I am thrilled to welcome Bruce to the Kissel + Wolf family. Together, we will drive change in the corrugated packaging segment with innovative digital solutions,” said Kissel + Wolf Australia MD Jamie Weller.

Kissel + Wolf Australia executive director of sales and service – digital Jon Field said, “There is no substitute for experience, knowledge and a strong customer focus.  Bruce has these attributes in spades. I am personally delighted to welcome Bruce to the sales team, and I look forward to working closely with him to offer our customers a strategic competitive advantage in the sustainable, short-run, corrugated packaging market”.

“I am genuinely delighted to be joining the Kissel + Wolf team. After an enjoyable and relaxing 12 months sabbatical from the print industry I feel refreshed, invigorated, and excited to be part of this progressive and customer focused global family company. I look forward to re-engaging with the ANZ print market armed with an impressive product portfolio and an extensive local technical support team,” said Caldwell.

“One of my first priorities is to challenge the paradigm that exists around the origins of manufacturing when it comes to quality and reliability. The current suite of product offerings is world class, robust and deliver real value and quantifiable returns on customer investment. With the inclusion of the Kyocera and Ricoh print heads I am confident that companies (large or small) considering a digital press investment will be taking a very close look at the Hanglory, Hanway and HandTop technologies.

“Coupled with flexible and accessible financing options, a locally managed team with a “customer first credo” it positions Kissel + Wolf as a very viable and invested partner for the future. I look forward to being back in the front lines and sharing information with the market in 2024,” he added.

Kissel + Wolf Australia says this announcement marks the beginning of a series of ground-breaking developments at the company, which confirms that there will be more exciting news and innovations in the new year, as it pushes the boundaries of what’s possible in the print and packaging Industry.

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