Hybrid Software Group appoints director of marketing

Hybrid Software Group has appointed Steven Steenhaut as director of marketing.

In this role, Steenhaut, who will be based in Hybrid Software’s office in Gent, Belgium, will coordinate group marketing activities across the company’s six business units. 

Steenhaut has spent most of his career in sales and marketing, primarily in high tech and IT companies, particularly software, spanning a number of global regions.

While Steenhaut comes to the Hybrid Software Group from Igepa Belux, where he was marketing and e-commerce manager, he spent most of his career at Nuance, market leader in speech recognition, AI, PDF, and OCR software.

“Hybrid Software Group has undergone considerable growth during the past few years,” Mike Rottenborn, Hybrid Software Group CEO, said.

“We are comprised of six business units whose technologies complement each other, but we must act as one company to our customers,” Rottenborn said.

“While we have contributed to the success of many print providers, we also provide vital OEM technologies to many vendors who use our products and expertise to create digital front ends as well as fast and powerful digital presses.

“As a group, we are much stronger than our individual parts. Particularly given the importance of making a strong presence at Drupa in a few months, we are fortunate to be able to rely on Steven’s expertise. We look forward to Steven’s efforts to provide a strong, unified identity.”

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