HP has announced an important leadership transition within the HP Industrial, Labels & Packaging division, naming Roi Liraz as the new head of the labels and packaging product team.

Liraz will take on this responsibility as of 1 April.

Liraz will bring to this role a wealth of experience and technical expertise. Having spent 20 years with HP Indigo, he began his journey in process research before advancing to managing core technology teams in ink.

Most recently, Liraz served as system engineering lead for the HP Indigo V12, where the company said he played a pivotal role in aligning technology, business, and execution, ensuring seamless collaboration across teams.

With his deep technical expertise, strategic mindset, and proven leadership in cross-functional program management, HP is confident Liraz will drive the labels and packaging team toward new heights.