Product stewardship consultancy and digital recycling platform Ecoactiv and social enterprise PonyUp for Good have launched a new emeals initiative, which is underpinned by the circular economy and forms part of establishing a new era of “waste” in Australia, where every product that comes out of the gate is given the best recovery outcome possible.

The initiative aims to offer Australian households a convenient way to give their old belongings, new life and create a social impact at the same time.

Through Ecoactiv’s platform, consumers can have their preloved electronics – from appliances, IT devices to white goods and more – collected directly from their home and delivered to accredited, local recyclers for processing.

For every recycling booking, five meals will be donated to national food rescue organisation, SecondBite.

JB Hi-Fi and The Good Guys are the first retail members to stand behind the initiative.

They will be offering this service as a value-add for their own customers and to contribute to the end of food waste and e-waste landfilling.

As part of their commitment, they have set a collective target of donating a million meals to SecondBite

“To celebrate the launch of this convenient eco-brainchild, for a limited time only, Ecoactiv and PonyUp are offering free collections and recycling on most home computing devices and televisions through the platform,” Ecoactiv and PonyUp for Good said.

“We are currently in discussion with a number of other national retailers, about extending this environmental and social impact initiative and engagement strategy to their own customers. We trust this is also welcome news for retailers, who are focused on making sustainability a part of their commercial advantage.

“We have kept this exciting program under wraps during the development phase. However, we are now ready to chat and feel there is a great deal of strategic alignment for this program, to further engage households and communities in a more sustainable and community focused future.”