Graphic Art Mart to show Massivit 1500 3D press in Australian first

National supplier of sign, digital and display solutions Graphic Art Mart is gearing up for another impressive

PrintEx stand which this year features the 3D printing prowess of the Massivit 1500 as well as a complete workflow solution for vinyl and textile printing.

Graphic Art Mart became the sole distributor in Australia of the Massivit in September 2018 so has not yet had the opportunity to show the two and a half tonne, three by two metre behemoth on Australian shores. There are just three of these currently in Australia, one at Sydney’s Composite Images, which will be sending staff to demonstrate the features of the press, Artcom Fabrications in Western Australia installing the other in December 2018 with the third in Victoria. Preparations are now underway for this year’s stand (L28) including booking a crane to hoist the mighty Massivit into Graphic Art Mart’s 228 square metre stand which will also show the wide format workflow

solutions offered with a Mimaki UCJV 300 and a Roland TrueVis VG2 640. Features of the Mimaki UCJV 300 inkjet include the ability to print and cut while also using UV-curable ink. The press is equipped with 4 layer/5 layer print function and is wide enough to cover a range of jobs from quick productions through to signboards. The Roland VG2 640 printer/cutter, which now includes 40 technical enhancements, will also feature on the stand. Roland has added a new orange TR2 ink to the mix and new colour management presets for superior colour reproduction.

Graphic Art Mart says Roland’s new automated print rollers mean the VG2 now offers leading print and cut accuracy with all prints certified for quality and reliability with 3M and Avery.

In addition to the printers, a CWT Worktools Flatbed and a Forte Franklin Wide-Format Laminator will also be on the stand. While a would-be owner of a Massivit will no doubt come from a niche sector of the market, Graphic Art Mart marketing communications manager Jessica Tailby says there has been strong interest in the features and capabilities of the 3D press, particularly from the display and point of sale segments.

“We have never had the Massivit on display before and there has never been one put on display in Australia, so we are pretty excited about it all,” Tailby said. An example of the Massivit’s work was proudly displayed at Fespa in Munich in May with an eye catching and truly innovative display of splattered milk created for Nespresso. “It can do prototyping, it can do large 3D installations. The opportunities are limited to just your imagination really,” Tailby said, adding that its accessibility and application in the market is constantly growing. “The Massivit is more of a value

added niche approach and not a one-size-fits-all solution so the retail, exhibition and point of sale markets are the first that come to mind for its application.” A vehicle will be another stand centre piece, repeating the display Graphic Art Mart has done in the past, and will act as a template for the large amount of vinyl wraps Graphic Art Mart stocks as a key supplier in Australia to this booming segment. Tailby says the stand will include a range of print media with the Mimaki and the Roland to be kept busy printing vinyl from the Avery Dennison and Arlon ranges. These products will then be cut and applied to the vehicle. “The Massivit will be running at the show and we are very excited to have exclusive distribution rights for it,” Tailby said. But while the Massivit will no doubt dominate the stand, attendees can expect to see a comprehensive array of the latest in technologies and media products be supplied through Graphic Art Mart. “We will have a full workflow solution for printing,” Tailby said. “Then we will also have the stand alone Massivit which will bring another dimension and a value-add position for our customers.”


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