Danish converting equipment specialist Grafisk Maskinfabrik (GM) has launched DC350Flex+, a premium embellishment line for labels, developed for converters interested in entering luxury packaging markets, such as high-end wine, spirits, and cosmetics.

The new 350 mm-wide finishing line features the 50-ton hot stamping module, which uses multiple foil streams and offers a turning tower for larger designs. It can run at speeds of up to 70 m/min and comes with an integrated reducing waste foil saver and QuickMount technology for faster mounting of embossing plates.

Other standard features include the die-cutting unit able to run at speeds of up to 80 m/min in semi-rotary mode and 130 m/min in full rotary, and the flatbed screen-printing unit for various varnish effects or high-impact screen colours.

Additional modules, such as digital varnish and laser cutting, can be added at extra cost for new orders or retrofitted to expand the reach.

“We have learned in the past few years that even when times are tough, consumers are still prepared to pay a premium for a little bit of luxury to treat themselves, which means that brand owners are looking for ways to add a luxury look to their labels,” GM CEO Uffe Nielsen said.

“The cost, however, is always the main factor, so label converters need high-quality machinery with high productivity that can deliver without breaking the bank.”

The Industry 4.0-ready line can operate as a standalone unit or be set up to run in-line with a digital printing press. Its broad capabilities are integrated into an optimised footprint machine measuring 7.7m by 1.6m by 1.7 m for the standard configuration.

“Our customers are looking for better, faster, and more versatile solutions that fit easily into their current setup without having to extend their factories to get these special capabilities,” Nielsen said.

“And don’t forget, the new DC350Flex+ line comes bundled with all our deep know-how and decades of experience in label finishing. Plus, it is easy and simple to operate, backed up by online support and remote diagnostics to ensure maximum uptime. It really is the full package.”

Aldus-Graphics in Australia and Aarque Group in New Zealand are distributors of GM equipment in the region.