FUJIFILM confirms early interest in Jet Press FP790

Above: Jet Press FP790 Flexible Packaging Press

FUJIFILM Australia has confirmed early interest in the Jet Press FP790 Flexible Packaging Press, which has been installed this week for the first time outside of Japan.

“It is great to see the confidence from other printers globally to invest in these products and show faith in the technology – and in particular the move towards more water-based inkjet technologies providing businesses with sustainable solutions which are also of great importance to their customers,” said FUJIFILM Australia divisional manager, Troy Neighbour.

FUJIFILM has confirmed there has been early interest in the Jet Press FP790 from Australian companies.

“We are speaking with numerous local businesses who we will be hosting at drupa for live demonstrations of the Jet Press FP790 and will progress further discussions,” Neighbour told ProPack.

The new digital flexible packaging was installed for the first time outside of Japan at Eco Flexibles’ new state-of-the-art factory in Northampton UK, following a successful beta trial.

Working closely with retailers, brand owners, and food manufacturers, Eco Flexibles develops recyclable mono-polymer flexible and paper-based packaging solutions that provide equivalent or improved performance over incumbent mixed plastic designs.

David Smith, GM at Eco Flexibles, said the installation is a “transformative moment for the flexible packaging industry in the UK”.

“There’s a good reason that Fujifilm is such an established and respected name in print, and it’s why we feel so comfortable investing in the first machine of its kind in Europe,” said Smith.

“We are in a sustainability-centric market where ‘good enough’ is no longer good enough for brands; we must be constantly pushing harder for lower carbon emissions and higher quality. Eco Flexibles has been a pioneer in many ways, and with our latest investment, we’re further driving home the message that sustainable flexible packaging doesn’t need to be a concession or come with sacrifices.”

Manuel Schrutt, head of packaging, Fujifilm EMEA, said the launch marks an exciting time for Fujifilm in terms of evolving its range of digital packaging solutions.

“Our expertise within inkjet technology has now been adapted to meet the requirements of the mainstream flexible packaging market,” said Schrutt.

Earlier this month Fujifilm celebrated its 90th anniversary with the launch of its first ever global brand purpose, ‘Giving our world more smiles’.

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