Epson has debuted its recently extended range of SurePress label presses at Labelexpo. The L-4733AW — a major upgrade to the SurePress 4000 series — made its first appearance at a trade show in Europe. 

According to Epson, building on the renowned success of its industry-leading predecessor, the SurePress L-4733AW short-run label press offers a combination of quality, consistency, repeatability, and higher speed print modes. 

Using Epson’s newly improved AQ4 ink-set (CMYK with green, orange, and white), it delivers a wider colour gamut and precise colour matching on a greater variety of substrates. 

It also offers simplified, automated maintenance features designed to maximise uptime with minimal operator intervention to offer faster, more efficient, reliable workflow and shorter turnaround times.

Labelexpo visitors can also experience the SurePress L-6534VW in combination with an in-line GM DC330 Mini all-in-one compact label finisher. The press delivers print speeds of up to 50 metres per minute for high-volume production. Being able to finish in-line offers a complete end-to-end, high-quality solution which can reduce overall production time on longer runs. 

Also debuting at Labelexpo are Epson’s new cloud enabled ColorWorks label printers. This follows a partnership announcement between Epson and Loftware, the world’s largest cloud-based enterprise labelling and artwork management provider. By connecting to the systems of enterprise businesses across multiple locations, cloud enabled ColorWorks printers are meeting the rise in demand for high-productivity colour labelling solutions in the chemical, pharmaceutical, electronics, automotive, aerospace and retail sectors.

Epson demonstrates an automated labelling application using two ColorWorks printers, a smart camera, and an Epson robot. It showcases a medical industry application requiring bespoke labelling of different size drug containers. The automated process eliminates human handling, which is necessary for certain medications and any potential human labelling errors.

Other stand highlights include a demonstration of Epson’s new prototype RFID printer. The first of its kind, the printer produces colour, on-demand RFID labels which offer significant benefits over black and white counterparts, such as easy differentiation between products and the ability to clearly highlight information.

Epson Europe head of product marketing, commercial and industrial Marc Tinkler said, “Epson’s SurePress range of label presses has a worldwide reputation for quality, reliability and versatility. We’re excited to return to Labelexpo and to be able to demonstrate our new L-4733AW in person. We continuously develop our technology and this significant upgrade to our SurePress 4000 series is testament to our unwavering commitment to the evolving needs of our customers.”