Epson has appointed Fujifilm Business Innovation Australia (Fujifilm BI) to sell and service its SurePress resin-based industrial label presses into the commercial print space, specifically targeting commercial printers.

This makes Fujifilm BI the exclusive reseller partner of Epson SurePress resin products in Australia.

Fujifilm BI graphic communication services general manager Chris Lynch said given its existing, longstanding, successful relationship with Epson in the wide format category, the new partnership is a “natural fit with many benefits for the market”.

“We are very excited to be able to offer our existing clients including commercial printers an opportunity to broaden their own market reach with the addition of these Epson SurePress devices – in particular, for those looking to diversify and extend upon their current print offer to their own customers.

“The label market provides a perfect opportunity for this as demand continues to grow year on year.”

In its new role, Fujifilm BI will also address the growing demands of commercial printing companies wanting to enter into the label market and the trend of commercial printing companies needing to expand their service offerings to their customers.

“Label production has proven to be recession proof during the COVID-19 pandemic and Fujifilm BI, with its extensive sales and service team is well positioned to market and maintain SurePress to the commercial print market in Australia,” Lynch added.

Epson Australia managing director Craig Heckenberg said, “Label production is currently one of the strongest printing businesses maintaining stable demand in Australia and worldwide. Commercial printers in Australia looking for diversification can address the label market far more efficiently with SurePress products and this means more local production, a faster response to the supply chain, variable data, customisation and versioning and better security.

“As a leader in digital printing solutions, Fujifilm BI brings a unique perspective to the label market. It is also able to offer the extensive service and support coverage for Epson SurePress products that the market requires.”