ePac launches sustainability education campaign for Australian SMEs

ePac Flexible Packaging has committed to helping customers of all sizes achieve their sustainability commitments with its ‘ePac Born Green’ educational campaign.

Through the campaign, the Australian-based packaging company has addressed the critical need for its customer base to become knowledgeable and confident about their own sustainability goals. 

ePac Flexible Packaging APAC marketing director Claire Summers said, “We see ePac as fulfilling the role of the trusted advisor for our customers.

“We provide support to our younger, developing customers where a packaging technologist is not available, and guide our more established customers on the latest sustainable developments, to ensure all brands are representing their companies values correctly to the marketplace and steering clear of unconscious greenwashing.

“With the Australian government and major supermarkets enforcing packaging mandates by 2025, there will be a lot of customers left vulnerable in knowing what is required to be ranged in retail. ePac is here to help them navigate the increasingly challenging sustainable packaging space in Australia.

“This has included releasing to the market, market mono-polymer packaging that fits in with APCO guidelines which would then allow it to be considered recyclable under the new 2025 guidelines.”

Since launching in Australia in late 2021, ePac has built a strong network of customers of all sizes through its innovative business modelled by upstream thinking, which leverages digital printing technology to deliver order to demand, fast, flexible packaging manufactured onshore.

Now, ePac said it is taking the next step to guide its customers through their very own circular business models, encouraging them to avoid unnecessary waste from ever being created and utilising existing waste as a resource.

ePac’s digital printing technology uses polymer-based inks – which consume less energy than solvent or UV curable inks – along with recycled film and cannisters diverted from landfill, to produce a carbon neutral printing process.

Overall, by using less energy usage during setup and production, and minimising the need for high volumes of inks and substrates, ePac reduces customer’s environmental impact when compared to conventional printing practices. 

Meanwhile, ePac’s on-shore manufacturing enables local businesses to receive high-quality flexible packaging at lower costs while minimising environmental footprint by circumventing the need for costly overseas shipping, while its order-to-demand model avoids obsolescence and keeps unused plastic packaging out of landfill. 

Additionally, the global ePac One network of connected printers ensures that orders are scheduled to the nearest plant to reduce time spent on the road.

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