Coca-Cola Amatil has partnered with Keep Australia Beautiful as part of its sustainability drive, also increasing the use of recycled plastics, eliminating plastic drinking straws and introducing 100 per cent recyclable packaging.

KAB’s national litter index, now being used by Coca-Cola and its brand Mount Franklin, identifies the priority areas that may benefit from increased recycling education and infrastructure and help reduce the number of bottles and cans that go to landfill.

“In addition to supporting cost-effective, well run container deposit schemes that exist around Australia, together with KAB we are exploring how we can improve recycling opportunities for Aussies particularly when they are out and about,” says Coca-Cola Amatil’s director of Strategy and Marketing Gaelle Boutellier.

“We think every beverage container should be recycled, and live again, not become waste in our marine and land environment,” Boutellier adds.

By encouraging positive recycling habits among consumers, communities are inclined to take positive action to protecting their environment.

“We are proud to partner with a brand like Mount Franklin, part of a company that is very aware of their environmental responsibilities and are prepared to do their bit,” says Val Southam, executive director, KAB.