Brook + Whittle, a leader in sustainable packaging, decoration and digital printing, is celebrating another step in its digital transformation with its new HP Indigo V12 digital press.

After an initial beta phase, the HP Indigo V12 has become an essential press in Brook + Whittle’s fleet, enabling the label printer to deliver on the growing demands by its customers for faster lead times and more agile supply.

Determined to bring digital agility to every job, Brook + Whittle converted their previous, conventional-first rationale into a digital-first mindset, utilizing 11 HP Indigo V12, 6K, 8K, and 25K presses.

This fleet allows the company to designate each job to the best fit HP Indigo press, for lower TCO (Total Cost of Ownership) and optimised OEE (Overall Equipment Efficiency). The V12 and 8K digital presses focus on mid and long runs, the 6K digital press takes the high versatility short runs, and the HP Indigo 25K digital press churns out the larger label and shrink sleeve jobs.

With the new V12 press completing its digital fleet, Brook + Whittle has increased efficiency with short turnaround times and enhanced its offering with digital solutions such as variable data printing for any job size. The company’s productivity has increased with the ability of the V12 to process 6 colors at up to 400 ft (120 m) a minute.

Jeremy Letterman, COO at Brook + Whittle, said: “Equipped with the HP Indigo V12 in our digital value chain we’ve been able to convert whole product lines from flexo to digital. This allows us to deliver exactly what customers want, when they want it — that’s the power of HP Indigo technology. We can be sure that the press will continue to run across a variety of substrates, removing the need to pause operations, and that gives us a significant competitive advantage. The speed of response we can now deliver is essential to winning customers over and delivering value across the entire supply chain”.

Noam Zilbershtain, VP and GM HP Indigo and Scitex said: “What Brook + Whittle has been able to achieve with the HP Indigo V12 digital press is testament to the value of shifting to an ‘Indigo first’ mindset – speed, efficiency, sustainability, and ROI across a versatile portfolio of print jobs. As they expand their digital value proposition, we are excited to continue serving as strategic partners in their journey, delivering groundbreaking digital innovation with best-in-class support and training.”

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