Bobst reveals new business strategy at Labelexpo 

Bobst has unveiled new products simplifying label production while disclosing fresh strategic alliances and supplier partnerships aligned with its new business strategy. 

In line with its industry vision based on the four key pillars – connectivity, digitalization, automation, and sustainability – Bobst has demonstrated its dedicated approach to label innovation, addressing the need for precision at full production speed with cutting-edge solutions. 

These include a digital label press and an inkjet module for rapid, high-opacity white printing. 

The company has also highlighted the importance of industry collaborations as a critical driver for growth.

Bobst head of narrow mid-web printing and converting product line Matteo Cardinotti said, “With our large presence at Labelexpo Europe 2023, we aim to demonstrate how Bobst has the most compelling solutions to narrow web challenges not just for today, but for the future. 

“Our technology is strategically designed to combine automation, digitalization, and connectivity with the sustainability-driven needs of an ever-evolving market. 

“By leading innovation across these four key pillars, Bobst is simplifying label production and empowering converters to unlock greater possibilities.”

Following a surge in installations, Bobst has added more than 100 narrow-mid-web presses for labels and packaging to its installed base over the last 12 months. 

The company also reaffirmed its commitment to offering the most comprehensive portfolio of presses with flexo, pure digital and hybrid technologies.

Bobst has disclosed a strategic partnership with Asteria Group, one of the major label converter groups with over 30 locations across Europe, reinforcing the mutual commitment to innovation. 

The extended collaboration involves Asteria’s investment in multiple Digital Master All-in-One production platforms throughout Europe.

Along with highlighting Bobst’s oneECG process for extended colour gamut printing, the company has introduced a new end-to-end process for linerless applications developed in close partnership with Avery Dennison using its ADLinrSave technology.

Bobst has also suggested introducing the next generation of digital UV inks with commercial availability by early 2024. 

The company will provide environmentally friendly inks by eliminating hazardous materials, including TPO photoinitiators, ensuring full compliance and anticipating future regulatory changes.

As previously announced at the June press event, Bobst has reiterated its focus on high-performance die-cutting solutions, highlighting its ongoing commitment to innovation. 

In addition, Bobst AccuCheck Technology for ensuring colour consistency and quality control, as well as a new unified HMI for easier press monitoring by a single operator, were presented as integral components of Bobst’s vision for enhanced label production. 

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