This article first appeared on Convenience & Impulse Retailing, authored by Thomas Oakley-Newell

Asahi Beverages has signed an eight-year contract with Flow Power to purchase 40,000 MWh of renewable energy each year.

The Power Purchase Agreement (PPA) means that Asahi is now powering the production of its iconic drinks, such as Schweppes, Solo, Cool Ridge, and Victoria Bitter, using energy supply arrangements linked to sunshine harvested in outback Queensland.

Flow Power is one of the country’s fastest-growing energy retailers and will help Asahi towards its goal of having 100 per cent of their purchased electricity sourced from or matched with renewable energy sources by 2025.

The 40,000 MWh will be purchased from a solar farm located in Clermont, Queensland, and is enough energy to power over 5,700 homes and nearly 81,000 beer fridges annually.

Annastacia Palaszczuk, premier of Queensland, said the Queensland Energy and Jobs Plan is helping businesses like Asahi Beverages set and meet its renewable energy targets and she congratulated the business on its announcement.

“There are a number of exciting renewable energy projects happening across the state, supported by our Queensland SuperGrid which provides the backbone of our new energy system,” she said.

Flow Power’s deal with Asahi accounts for around 80 per cent of Flow Power’s offtake and allows Asahi to continue to procure renewable energy while also reducing purchasing costs and securing power to supply over the long-term.