This article first appeared in Convenience & impulse Retailing, authored by Tom Oakley-Newell
Grove Juice has released seven limited-edition ‘Aboriginal Art Series’ artworks that will feature across its two-litre juice range.
Continuing its support of Aboriginal and Torres Strait Islander communities across Australia, Grove Juice has partnered with the Warlukurlangu Art Centre in creating the new packaging, with a percentage of sales from every bottle going back to the centre and its artists.
Dick Estens, Grove Juice owner and an honorary recipient of the Human Rights Awards, said the collaboration has been a passion project driven by a desire to give back, while celebrating the incredible artistic abilities of First Nations peoples.
“These beautiful works of art will not only seek to raise money for indigenous communities, but help to build self-esteem via expanded employment opportunities, and also enable Grove customers to learn about the work Aboriginal Employment Strategy (AES) does whilst they eat their breakfast.”
Estens established the AES in 1990, which is a not for profit which helps 1500 indigenous Australians find employment each year. Some of the funds raised will go towards this service.
Four globally renowned Central Western Desert artists – Agnes Nampijinpa Brown, Liddy Napanangka Walker’s, Vanetta Nampijinpa Hudson, and Margaret Nangala Gallagher – are featured on the bottles, which are available in over 840 supermarkets across Coles, Woolworths, and Aldi.
Cecilia Alfonso, Manager of Warlukurlangu Art Centre, said they are delighted to partner with Grove Juice and it is an opportunity to tell stories of their country using bottles as their canvas.
Greg Quinn, Managing Director at Grove Juice, said they hope to raise at least $50,000.
“With our established relationships with Indigenous communities, we may look to build on this initiative over time and feature other amazing artists from across Australia, for future brand collaborations.”